Building, backing and stewarding
enduring businesses.
A privately owned family enterprise representing the Lovemore family’s business and investment interests.
Our businesses
Established operating interests.
Broadfields brings together the Lovemore family’s operating businesses, beginning with Lovemore Sports and Lovemore Studios.
Lovemore Sports
Elite athlete representation, commercial partnerships and strategic advisory across the business of sport.
Sports management & advisory
Lovemore Studios
A story-first media company developing original content around the lives and legacies of the world’s most compelling athletes.
Media & original content
Alongside its operating businesses, Broadfields is developing long-term investment and ownership platforms. Explore our platforms